Reduced costs, management of his working time, international customers, so many advantages that push more individuals to open their online store. Although the process is simple as a whole, some details are nevertheless essential to ensure the gradual success of its e-commerce. To try the adventure, here are some very useful tips to put in your marketing strategy to succeed your business online.
Some numbers to tell if it's worth it or not:
– The e-commerce industry will be responsible for about $2.8 trillion in sales in 2018
– 95 percent of Americans shop online at least yearly (Hosting Facts).
– Amazon is responsible for about 44 percent of all online sales and 4 percent of all retail sales in the U.S (Hosting Facts).
– Mobile commerce revenue in the U.S. is projected to be $459.38 billion in 2018, and it is estimated to be $693.36 billion by 2019 (Hosting Facts).
– Organic search is the main source of traffic for e-commerce sites (40%), followed by referring traffic (9%) and paid traffic (6%) (SEMrush).
If leading sites such as Amazon, ebay, CDiscount, etc ... are awarded the top sales, it is however quite possible for the average citizen, to open his own small online business, provided however to devote time to a lot of analytical work through ideas and network tools to develop a profitable e-commerce strategy.
Wondering about his motivations
With more buyers on the web and growing confidence in the payment methods used, many people are tempted to take the plunge. Among the encouraging reasons for creating an online store, there are obvious financial advantages, with a much less colossal investment than for a traditional store: no cost of setting up a business, for example. Also, considerable time savings and simplified procedures: prospecting for customers directly on the web, or even no market research on setting up the site.
Among the other attractive criteria, the possibility of targeting an international clientele, but also that of organizing his working time as desired. However, it is not recommended to tackle everything to try the adventure in the first 2 years. It is indeed difficult to live from its e-commerce, just as it is not uncommon to find that this new activity ultimately requires as much, see more hours of work than its current job:
1. To Understand the trends of the industry.
2. Identify the needs of consumers.
3. Be able to manage its stocks.
4. Manage your shipping constraints.
5. think about investing in a well targeted advertising campaign:
to make a campaign of sponsored links (by purchasing keywords to appear in the commercial links of the search engines), or to register on directories of shop. Finding your supplier and ensuring good logistics will also be part of the keys to the success of your business. For example, it is recommended to wait until the customer's order is received before placing the order with the supplier, or to establish a stock at home and replenish it regularly.
While 85% of buyers choose to place their order by credit card, 32% of them choose the PayPal online portfolio. It is therefore important to offer several payment methods, including cheque or bank transfer. Transaction security also plays a major role. In general, online shop creation platforms include this option in their offer.
Finalize your business
Once your objective has been established, you can start creating the site. To launch your online business, everything depends on your web knowledge. It is of course possible to realize even its site, but the simplest solution is still to appeal to many platforms that offer turnkey solutions at a reasonable price.
Last tips: think about earning the trust of customers. It is therefore strongly recommended to detail as much as possible the content of your shop, to declare your activity to obtain its legal form, or to leave your contact details, including your name, first name, telephone number and postal address.
To deepen your knowledge of the subject and give you time to better understand some of the details of this article, I recommend you for free:
– How to Open an Online Store and Make Sales in Just 3 Days (Case Study)
– Trendy products
– E-commerce Trends 2018 - SEMrush Study
– What is an e-commerce business model
Note: The legal formalities for the creation of an online shop or e-commerce site are different for each country and have therefore not been covered in this article.
For more details, I recommend my article “Start from Home with These E-Commerce Platforms” on the famous international e-commerce platforms and the advantages offered for each of them.
– Amazon is responsible for about 44 percent of all online sales and 4 percent of all retail sales in the U.S (Hosting Facts).
– Mobile commerce revenue in the U.S. is projected to be $459.38 billion in 2018, and it is estimated to be $693.36 billion by 2019 (Hosting Facts).
– Organic search is the main source of traffic for e-commerce sites (40%), followed by referring traffic (9%) and paid traffic (6%) (SEMrush).
– 33% of online shoppers in Europe order products abroad, with Luxembourg, Russia and Switzerland at the top of the list (all more than 60%) (Ecommercenews).
– US buyers spent 5 billion onLine on Black Friday 2017 (Adobe)If leading sites such as Amazon, ebay, CDiscount, etc ... are awarded the top sales, it is however quite possible for the average citizen, to open his own small online business, provided however to devote time to a lot of analytical work through ideas and network tools to develop a profitable e-commerce strategy.
Wondering about his motivations
With more buyers on the web and growing confidence in the payment methods used, many people are tempted to take the plunge. Among the encouraging reasons for creating an online store, there are obvious financial advantages, with a much less colossal investment than for a traditional store: no cost of setting up a business, for example. Also, considerable time savings and simplified procedures: prospecting for customers directly on the web, or even no market research on setting up the site.
Among the other attractive criteria, the possibility of targeting an international clientele, but also that of organizing his working time as desired. However, it is not recommended to tackle everything to try the adventure in the first 2 years. It is indeed difficult to live from its e-commerce, just as it is not uncommon to find that this new activity ultimately requires as much, see more hours of work than its current job:
1. To Understand the trends of the industry.
2. Identify the needs of consumers.
3. Be able to manage its stocks.
4. Manage your shipping constraints.
5. think about investing in a well targeted advertising campaign:
– 50% of e-businesses invest $ 1000 or less in paid advertising campaigns (SEMrush).
– $0.56 of every dollar spent in an offline store is influenced by a digital interaction (Hosting Facts).
6. Pre-evaluate costs and margins.
7. Analyze its market and its competition.
8. Determine the e-commerce model of the business:
6. Pre-evaluate costs and margins.
8. Determine the e-commerce model of the business:
- First model : B2B - B2B - Business to Business :
B2B companies will spend more on e-commerce technologies than online vendors in 2019 (solunet)
- Second model : B2C - Business to Consumer.
- Second model : B2C - Business to Consumer.
Guarantee the effectiveness of its online shop
Considering the traffic experienced by distance selling, competition is fierce and internet users can easily compare prices. To ensure the best efficiency of its online business, it is therefore preferable to offer a new product, never sold on the web or non-existent for sale in USA.If the product is already widespread, another solution is to offer attractive prices and set up a good SEO. Several possibilities exist: to make known its shop through specialized forums,
to make a campaign of sponsored links (by purchasing keywords to appear in the commercial links of the search engines), or to register on directories of shop. Finding your supplier and ensuring good logistics will also be part of the keys to the success of your business. For example, it is recommended to wait until the customer's order is received before placing the order with the supplier, or to establish a stock at home and replenish it regularly.
While 85% of buyers choose to place their order by credit card, 32% of them choose the PayPal online portfolio. It is therefore important to offer several payment methods, including cheque or bank transfer. Transaction security also plays a major role. In general, online shop creation platforms include this option in their offer.
Finalize your business
Once your objective has been established, you can start creating the site. To launch your online business, everything depends on your web knowledge. It is of course possible to realize even its site, but the simplest solution is still to appeal to many platforms that offer turnkey solutions at a reasonable price.
Last tips: think about earning the trust of customers. It is therefore strongly recommended to detail as much as possible the content of your shop, to declare your activity to obtain its legal form, or to leave your contact details, including your name, first name, telephone number and postal address.
To deepen your knowledge of the subject and give you time to better understand some of the details of this article, I recommend you for free:
– How to Open an Online Store and Make Sales in Just 3 Days (Case Study)
– Trendy products
– E-commerce Trends 2018 - SEMrush Study
– What is an e-commerce business model
Note: The legal formalities for the creation of an online shop or e-commerce site are different for each country and have therefore not been covered in this article.
For more details, I recommend my article “Start from Home with These E-Commerce Platforms” on the famous international e-commerce platforms and the advantages offered for each of them.
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